Museum Experience design
What do you see?
As counterpart of the impressive pitch dark experience to be blind on the attic of the MuZIEUM, the Opticum shows the wonder of being able to see. The confrontation with the eye, presents the truth about what we actually do see and what we create with our mind.
The time machine in the Retrospectrum brings the guest’s back in time to experience the position of the blind people in earlier days. The SMILE of Experience developed a new vision on the time machine, as a swirl of different periods.
The SMILE of Experience has been responsible for the storyline – exhibition layout – show design – special effects design – show production – sound track and video directing – show programming.