The city with its own perspective.

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Visuals by Menno Smidt

The SMILE of Experience created the new story for Madurodam: “The smallest town of the Netherlands”. From there we were involved as creative directors to develop a new master plan for Madurodam, to enhance the guest’s experience by really making them part of this new story. So all guests would actually experience Madurodam from a different point of view.

the SMILE of Experience: Experience creators for Theme parks & Museums.

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