Theatershow Barcelona, Event Center Aalsmeer, HollandRama, Houdini, Mansion de la LLorona, Merlin’s Magic Castle, La Chambre Magique du Zanzar, the Thunder Temple, Hotel Embrujado, Prezemolo’s House, Madurodam, Stalen Monsters, Het Spoorwegmuseum, IMMP, MuzIEum, Opticum, Retrospectrum, InterAction, Särkänniemi, Etnaland, NBTC, Friesland Experience, Jungle Splash, Queesta Natura, Eksploria, Etnaland Theme Park, Shrine of Remembrance, Dragon River, the School, The Storm, Sogni di Ciclopino.

The ultimate synergy of 15 years experience:

the SMILE 2.0.


Huib de Bruijn and Hester Kloosterboer are Experience creators. They have been working in close cooperation for over 15 years, which has resulted in many BIG SMILES from satisfied clients and happy guests.

They have the perfect mix of expertise: Huib’s background  is electronic engineering, while Hester has studied mechanical engineering and industrial design. Both their careers started in the backstage area of popconcerts, festivals and theatres. This practical work experience gives them a good understanding about the complexity of producing and installing the experience.

Huib and Hester both have their crazy creative minds, to challenge and inspire each other to develop new ideas and smart creative solutions. Imagineering runs through their veins and storytelling is their daily practice. Their open approach to all (local) suppliers, stimulates everybody to contribute with their ideas and solutions to optimise the experience for the guests together.

From now on The SMILE of Experience is operating 24 hours a day, with offices in the Netherlands and Australia, ready for the challenge to create more BIG SMILES around the world.


the SMILE of Experience: Experience creators for Theme parks & Museums.

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